Websites.
Google Ads.
More Work.
I work with tradies every day. I know you’re time-poor and just need it done right - no meetings, no markups, no handovers.
Get a clean, professional site live fast. When you’re ready to grow, scale to Professional - just pay the difference between the two. No starting over.
See what’s included →The most popular option. Gets you ranking for multiple suburbs with targeted landing pages, blog content and proper SEO baked in. Most tradies start here.
The most popular option. Gets you showing up on Google for multiple suburbs with dedicated pages, blog content, and proper Google-ranking work baked in. Most tradies start here.
See what’s included →The full build. Every suburb page you could want, every service covered, blog content, interactive tools. Nate’s site is an Enterprise build.
See what’s included →Agencies Aren’t Wrong. They’re Just Not Right for You.
Digital agencies are built for businesses with big marketing budgets and months to onboard. When a sole-trader tradie who needs a site in two weeks at a fixed price calls them up, nobody wins. You know the type - they’ll casually drop “smoko” into the conversation, and you’ll notice the Ryobi drill behind them on the Zoom call that’s clearly never been used.
You get a generic template that doesn’t rank and breaks every time a plugin updates.
You get a generic template that doesn’t show up on Google and breaks every time an add-on updates.
Meanwhile your competitor (who does worse work than you) ranks first on Google because someone who gave a shit built their site properly.
Meanwhile your competitor (who does worse work than you) shows up first on Google because someone who gave a shit built their site properly.
See Honest Pricing →- $5k-$15k for a WordPress template
- Built offshore, managed by project managers
- SEO sold back as a monthly retainer
- 3-6 months before you see anything
- Breaks when plugins update
- You’ll deal with account managers, not builders
- $5k-$15k for a copy-paste template
- Built overseas. You talk to a project manager.
- Extra monthly cost for Google ranking
- 3 to 6 months before you see a result
- Breaks when add-ons update
- Account managers, not the people building it
- Fixed price from $800. No surprises.
- Built by Shannon. One person.
- SEO built in. Not an add-on.
- Live in 3-14 days.
- No plugins. Nothing to break.
- You talk to the bloke who built it.
- Fixed price from $800. No surprises.
- Built by Shannon. One person.
- Google ranking built in. Free.
- Live in 3 to 14 days.
- No plugins. Nothing to break.
- You talk to the bloke who built it.
No design meetings. I build it, show you it, you tell me what you think. Done.
How I Get You More Work
Click any service for the full details.
Custom-built HTML sites that rank on Google. No WordPress, no bloat. Suburb-specific pages that show up when someone searches for your trade in their area.
Custom-built plain web pages that show up on Google. No WordPress, no junk. Pages for each suburb so you appear when someone searches for your trade in their area.
Scale from Starter to Professional anytime - just pay the difference.
The two lead-gen foundations every tradie site needs. GBP setup and conversion tracking with analytics access. Done properly. $750 once, or free in Enterprise builds.
The two basics every tradie site needs to bring in calls. Google listing setup and lead tracking with visitor stats access. Done properly. $750 once, or free in Enterprise builds.
When someone searches “electrician Newcastle” they’re ready to hire right now. Google Ads puts you in front of them at exactly that moment. That’s not a firehose, that’s a sniper.
Facebook and Instagram work differently - people aren’t searching for you, you’re finding them. Works well for visual trades. I’ll tell you honestly if it’s right for yours.
Keep your site live, fast and updated without touching it yourself. Monthly plans from $120, or I’ll guide you through running your own hosting if you’d rather.
Keep your site online, fast and updated without touching it yourself. Monthly plans from $120, or I’ll guide you through running it yourself if you’d rather.
Nate’s Rates Electrical - by the numbers
Wallsend electrician. Built from scratch in two weeks. Nate’s exact words on first seeing it: “That looks so good mate!”
What Nate Said.
That looks so good mate!
Nate McRae
Nate’s Rates Electrical - Wallsend
I called 10 other places and the cheapest price I got was 8 grand.
Nate McRae
Nate’s Rates Electrical - Wallsend
Steel Cap is new. Nate was the first client. That’s the only case study on this site right now.
Real client, real work. One real electrician in Wallsend who’ll tell you what it was like if you ask.
No Meetings. Just Results.
Most agencies make this complicated. It’s not. Here’s exactly how it works.
Pay your deposit online and fill in a short brief, or just get in touch and we’ll go from there. No discovery sessions, no design workshops.
Fill out a 5-minute brief and you’re done for the day.
You send me your logo and a photo. I write all the content, build every page and handle the SEO. Static HTML, no plugins, nothing to break.
You send me your logo and a photo. I write everything, build every page, and set it up so it shows up on Google. Plain web pages, nothing to break.
No involvement needed. I’ll update you when there’s something to see.
You get a staging link. Check it on your phone. Tell me what you think. Unlimited reasonable changes (you won’t need many).
Most clients are happy after one round of feedback.
Domain, hosting, SSL, email forwarding - all sorted. Site goes live and gets submitted to Google the same day.
You get the link the same day. Google crawls it within 24 hours.
Ready to get started? No meetings required.
Buy Upfront →The Stuff
Tradies Ask
No. I write all the copy. You give me your logo, a photo or two, and a rough rundown of what you do. I handle everything else - services, about page, suburb pages, all of it.
WordPress breaks when plugins update. Squarespace can’t do the suburb-specific SEO that wins local work. Static HTML is faster, more secure, and ranks better. Nothing to maintain because there’s nothing to break.
WordPress breaks when its add-ons update. Squarespace can’t target each suburb separately, which is how you win local work. Plain web pages load faster, are harder to hack, and Google likes them more. Nothing to maintain because there’s nothing to break.
Your logo (or I can point you to someone for that), one decent photo of you or your work, and a few sentences about your business. That’s genuinely it. I do the rest.
First year is included. After that it’s $120/month for Basic or $220/month for Growth, which adds extra blog posts, priority response and annual SEO refreshes. Or run hosting yourself free on Cloudflare Pages with the guide I’ll send you.
First year is included. After that it’s $120 a month for Basic or $220 a month for Growth, which adds extra blog posts, priority response, and yearly Google-ranking refreshes. Or run it yourself for free on Cloudflare Pages (a free service from a big tech company) with the guide I’ll send you.
Yes, and it makes sense to. Setup is free - I charge 20% of your ad spend to manage it. I’ll only recommend Ads if I think your trade and area will get a good return. I’ll be straight with you either way.
Minor changes like updating a phone number or adding a new service are free. Bigger structural work is quoted separately. Either way, you talk to me directly - not a support queue.
Built for Tradies Who Mean Business
See the live site - suburb landing pages, interactive tools, blog, schema markup. The full breakdown of what went into it.
See the live site - pages for each suburb, interactive tools, blog, Google-friendly tags. The full breakdown of what went into it.
Want Results Like Nate’s?
Nate’s site is live, ranking, and getting calls. I’m building the next one now. If you do good work and want to be found online, let’s get it done.
- Live in 3–14 days
- Fixed price, no surprises
- Built by one person, start to finish.
Bigger Job? Bigger Team?
Steel Cap is the lean option. One person, fixed price. If you need a senior team or the kind of multi-channel retainers that take months of strategy, Redback is who I’d point you to. They took out 2025 Australian Web Awards Best in Show: Content for the Multicultural NSW Playbook. That’s the standard.
Have a look at Redback →Shannon White.
No Managers.
No Handovers.
I’m Shannon, the bloke behind Steel Cap Digital. I work with tradies every day and I know you’re flat out. So here’s how I do it: I build the site, show you the result, and we go from there. No meetings, no back and forth. Unlimited reasonable changes (though you won’t need many).
Unlike most agencies, I don’t charge ongoing retainers for SEOGoogle ranking. The SEO is built into the site from the start. That’s how it should work.
Check Out My Work →