Sitemap

Every page on this site.

A human-readable companion to the XML sitemap. Useful if you prefer browsing to searching, or if you want to see the whole shape of the site at once.

A plain-language version of the site’s page list. Useful if you prefer browsing to searching, or if you want to see the whole shape of the site at once.

Start here

/ -- The homepage. Pricing up front, the three core services, the case study.
/websites -- Tradie websites in detail. Tier comparison, what’s included, FAQ.
/contact -- Get in touch. Form goes straight to Shannon.

Services

/services -- All five services in one place. Pick what you want and click through.
/websites -- Hand-built HTML websites from $800.
/lead-engine -- Google Business Profile setup and conversion tracking, $750 fixed.
/google-ads -- Google Ads management for trades. Free setup, 20% of spend.
/meta-ads -- Facebook and Instagram ads where they actually work.
/hosting-support -- Keep your site live without touching it yourself.

Proof and process

/work -- Case studies index.
/work/nates-rates-electrical -- Nate’s Rates Electrical, a Port Stephens electrician site.
/about -- Shannon’s backstory: plumbing, biomedical science, digital marketing.
/how-this-site-is-built -- The architectural decisions behind this site. Why no framework, how the deploy works, what the version stamps mean.
/why-it-costs-what-it-costs -- The honest tradie-to-tradie breakdown of what actually goes into a website. Pick your trade, read the version that maps to your work.
/built-in-public -- The numbers. Live Lighthouse scores, page weight, performance budget. Auto-updated every deploy.

Blog

/blog -- All blog posts. Updated fortnightly.
/blog/nates-rates-first-30-days -- Nate’s first 30 days: indexing, first phone call, suburb rankings, where the leads came from.
/blog/plumber-google-ads-emergency-keywords -- The after-hours Google Ads playbook for plumbers, with real per-call numbers.
/blog/why-wordpress-breaks -- Why WordPress sites break every 6 months and how to test yours in 5 minutes.
/blog/electrician-website-checklist -- The 5 non-negotiables, 3 nice-to-haves, and 5 things to skip on an electrician’s website.
/blog/what-monthly-seo-doesnt-do -- What your $400/month SEO retainer probably isn’t doing, and what to check on the invoice.

Site policies

/privacy -- Privacy policy. What’s collected, what isn’t.
/accessibility -- Accessibility statement. WCAG 2.2 AA target, known issues, audit dates.
/sitemap.xml -- The machine-readable XML sitemap.

If you came here looking for something and it isn’t listed, the site is still small enough that there genuinely isn’t a hidden page. Email shannon@steelcapdigital.com.au and I’ll point you to whatever you need.