Meta Ads

Facebook &
Instagram.
When It Makes Sense.

Meta is a firehose compared to Google’s sniper. Works brilliantly for some trades. Others are better off without it. I’ll tell you which you are before you spend a dollar.

Facebook and Instagram ads are a firehose compared to Google’s sniper. They work brilliantly for some trades. Others are better off without them. I’ll tell you which you are before you spend a dollar.

The Honest Take

Not for Everyone

A lot of tradies get sold Meta when it isn’t the right channel for their trade. If your work is reactive (burst pipes, electrical faults, emergency call-outs), people are searching Google, not scrolling Facebook.

A lot of tradies get sold Facebook and Instagram ads when they’re not the right fit for their trade. If your work is emergency stuff (burst pipes, electrical faults, urgent call-outs), people are typing into Google, not scrolling Facebook.

But if your work is visual and high-value (landscaping, concreting, major renovations, new builds), before/after content on Meta can build a real pipeline of future work. Retargeting your website visitors for a few dollars a day is almost always worth it.

But if your work is visual and big-ticket (landscaping, concreting, major renovations, new builds), before-and-after photos on Facebook and Instagram can build a steady stream of future work. Showing ads again to people who already visited your site, for a few dollars a day, is almost always worth it.

The difference with me: I’ll tell you which one you are before we start, not after I’ve spent three months of your budget finding out.

Ask Me If It’s Right for You →
Good fit for Meta
✓Landscapers & concreters with visual transformations
✓Builders & renovators with high-ticket jobs
✓Businesses wanting to retarget site visitors
✓Building local brand awareness over time
✓Builders & renovators with big-ticket jobs
✓Businesses wanting to show ads again to past website visitors
✓Getting your name known locally over time
Less suited
×Emergency/reactive trades (plumbing faults, electrical)
×Tight budgets - start with Google first
×No existing content or photos of your work
×Small budgets - start with paid Google ads first
×No existing photos of your work
What’s Included

If Meta’s Right for You

Campaign Management
  • ✓Local audience targeting for your service area
  • ✓Retargeting campaigns for website visitors
  • ✓Before/after creative guidance
  • ✓Ad copy and creative direction
  • ✓Targeting only locals in your service area
  • ✓Showing ads again to past website visitors
  • ✓Help with before/after photo ideas
  • ✓Ad text and image direction
Reporting & Optimisation
  • ✓Monthly performance report
  • ✓Audience refinement based on results
  • ✓Honest assessment monthly - in or out?
  • ✓No lock-in. Cancel anytime.
Pricing Same structure as Google Ads: 20% of your ad spend. Talk to me first and we’ll work out if it makes sense for your business.
Not sure if it’s right for you?

Ask me first. I’ll tell you straight.

Meta works brilliantly for some trades and wastes money on others. I’ll give you an honest answer in five minutes - no pressure to sign up.

Facebook and Instagram ads work brilliantly for some trades and waste money for others. I’ll give you a straight answer in five minutes, no pressure to sign up.

Ask Me → See Google Ads Instead