Lead Engine

Make Your Website
Actually Generate Calls.

Most tradie websites are quiet because the lead-generation plumbing was never set up. This is that plumbing, done properly.

What You Get, Line by Line

No mystery pricing. Here’s the breakdown.

Google Business Profile Setup
Google Business Listing Setup
$385

Claim or create the listing, set up service-area business with hidden address, write the description, upload logo and photos, add service areas, list services with descriptions, set hours, post the first GBP Post, seed 3–5 Q&A entries.

Claim or create your Google listing, set it up as a mobile trade so your home address stays hidden, write the business description, upload your logo and photos, add your service areas, list what you do, set your hours, post the first update, and seed 3–5 common questions with answers.

Show up in the Google Map pack when someone searches your trade in your suburb.
Show up on the Google map when someone searches your trade in your suburb.
Buy GBP Only - $385 → Buy Listing Only - $385 →
Conversion Tracking + Analytics Access
Lead Tracking + Visitor Data Setup
$475

Install Google Tag Manager, set up GA4 analytics, set up Google Ads conversion tracking, wire form submissions, wire phone clicks, wire CTA button events, verify everything fires correctly. GA4 admin access handed over so you own the data.

Install the Google tracking tool, set up visitor stats, set up lead counting for any paid Google ads, wire up form submissions, wire phone clicks, wire button clicks, and check everything records properly. You get full access to the stats so the data is yours.

Know which lead came from where, and own the data so you stop paying for what doesn’t work.
Buy Tracking Only - $475 →
Bought separately: $860. Bundle: $750.
Save $110 and get both done in one go.
See the Bundle →

Who This Is For

  • You already have a website but it isn’t generating calls.
  • You’re running Google Ads but can’t tell which keywords are working.
  • You’re an established business ready to actually measure things.
  • You’ve been told “your site looks great” but the phone isn’t ringing.

Who This Is Not For

If you’re brand new and have no leads at all yet, the website comes first. If your site is built on a locked-down platform that won’t let you add tracking scripts, we’d need to sort that before this makes sense. And if you’re expecting an SEO miracle in 30 days, that’s not what this is: Lead Engine sets up the measurement and visibility foundations, not an overnight ranking trick.

If you’re brand new and have no leads at all yet, the website comes first. If your site is built on a locked-down builder that won’t let me add tracking code, we’d need to sort that before this makes sense. And if you’re expecting an overnight Google-ranking miracle in 30 days, that’s not what this is: this sets up the measurement and visibility groundwork, not a magic shortcut.

Concrete Deliverables

Visibility
  • Working GBP showing in local search results
  • Service-area business set up correctly
  • First GBP Post live
  • Your Google listing live and showing in local searches
  • Set up properly as a mobile trade with hidden address
  • First Google listing update posted
Measurement
  • Conversion data flowing into GA4 within 7 days
  • Google Ads conversion tracking verified
  • Form, phone-click and CTA events all firing
  • Lead data flowing into your visitor stats within 7 days
  • Paid Google ads lead tracking checked and working
  • Forms, phone clicks and button clicks all being recorded
Handover
  • GA4 admin access with you as owner
  • GBP login handed over
  • 30-minute walkthrough call, recorded
  • Full admin access to your visitor stats, with you as the owner
  • Login to your Google listing handed over
  • 30-minute walkthrough call, recorded so you can rewatch it

One Price. Two Foundations.

Lead Engine
$750
Fixed price, once

GBP setup $385 · Conversion tracking + analytics $475
Bought separately: $860. Bundle saves $110.

Google listing setup $385 · Lead tracking + visitor stats $475
Bought separately: $860. Bundle saves $110.

Pay $750 - Start Today →
One payment. No ongoing fees. Or buy an Enterprise website build and this is included free.
5–7 business days
End to end. Most of that is waiting for GBP verification.
Works with your existing site
Any site that lets you add a tracking script. Not dependent on a Steel Cap website.
One component already done?
Price drops accordingly. Replace it with extra conversion work, or just take the discount.

The Stuff People Ask

Do I need to have a Steel Cap website to buy this?

No. Lead Engine works with any site that lets you add a tracking script. A few locked-down builder platforms won’t allow it. I’ll tell you straight if yours is one before you pay anything.

How long does it take?

5–7 business days end to end. Most of that is waiting for GBP verification, not hands-on work time.

5–7 business days start to finish. Most of that is waiting for Google to verify your listing, not me doing the work.

Is there an ongoing cost?

No. Everything is one-time setup on free tools. GBP, GA4 and Google Ads conversion tracking don’t charge a cent. Once it’s set up, it’s yours.

No. Everything is a one-time setup using free Google tools. Your Google listing, visitor stats and lead tracking don’t cost anything. Once it’s set up, it’s yours.

What if I already have GBP set up?

Price drops by $385. We can replace it with extra conversion work or just take the discount. Your call.

What about call tracking? Reviews automation?

Both are real things, but both have hidden ongoing costs (tools, monthly subscriptions) that change the calculus. Call tracking is a conversation we have inside Google Ads or Meta Ads where it makes more sense as part of a paid campaign. Reviews are something you can do for free by asking customers as you go - you don’t need a $75/month tool for that.

Both are real things, but both have hidden monthly costs that change the maths. Phone call tracking is something we sort out inside your paid Google or Facebook ads, where it makes more sense as part of paid promotion. Reviews are free if you just ask customers as you go - you don’t need a $75-a-month tool for that.

Is this included in your website builds?

Yes, in the Enterprise tier. Starter and Professional builds don’t include it; you can add Lead Engine separately if you want it.

Fixed price. 5–7 business days.

Ready to make it work. Properly.

Tell me your trade, your site URL and what’s already in place. I’ll confirm fit and get started.

Tell me your trade, your website address, and what’s already set up. I’ll confirm it’s a good fit and get started.