Posts on websites, Google Ads, SEO, and what actually works for tradies in the Hunter. Real numbers, real examples, no fluff.
Nate's Rates Electrical went live on 14 April. By day 12 the first phone call came in. By the end of week 4, the site had paid for itself. Here's the week-by-week breakdown of indexing, impressions, suburb rankings, and where the calls actually came from.
Read the post →After-hours plumbing searches convert at 3 to 5 times the daytime rate, and most of the local competition isn't even running ads at 11pm. Here's the 5-part setup for an emergency campaign that actually catches that traffic, plus 3 mistakes that cost plumbers calls every weekend.
Read the post →WordPress core, theme, and 12 plugins all update on different schedules. The math gets ugly fast. Here's what actually breaks on tradie WordPress sites, the 5-minute check anyone can do from their phone right now, and the alternative when the patch-and-pray cycle stops being worth it.
Read the post →Most electricians' websites get the same 5 things wrong. They look pretty enough but they don't bring in calls. Here are the 5 non-negotiables, 3 nice-to-haves worth adding once the basics are in place, and 5 things to bin entirely. Built around real numbers from a Newcastle electrician site.
Read the post →$400 a month, every month. After two years that's $9,600. After five it's $24,000. For most tradies paying for "SEO services," that money has done nothing. Here are the 9 things a typical retainer claims to cover, what the agency is actually doing in each case, and how to check your own invoice.
Read the post →If you're a tradie with a question about websites, Google Ads, or SEO that nobody's giving you a straight answer on, I'll cover it in a future post.